In a culture obsessed with youth and young love we saw an opportunity to differentiate Match and celebrate a group of daters that were being overlooked—Adults over 30. 

We made the world realize that dating as an adult is actually the best time in your life  to be dating. I mean, think about it. You’ve got money to actually go on dates. You know yourself better. You’ve got a mattress…with an actual bed frame. Sure, young love’s great. But dating as an adult? That’s where it’s at.