When men are in charge, they give men 20% more opportunities. This creates barriers for women in male-dominated fields. For example, in business, female-led start-ups only get 2% of VC funding. And in advertising, only 11% of creative directors are women. So we created an opportunity to help change the stats. 

g5 is a female-led Droga5 collective that creates campaigns for female-led start-ups. Creatives get exciting new opportunities and start-ups get great agency thinking, for free. Visit g5 here.

We launched with a short encouraging female-led start-ups to apply. (Help the ladies or go to hell. No pressure!)

Plus a snazzy website.