For too long the beauty industry neglected the needs of multicultural skin. So COVERGIRL set out to change this with TruBlend Matte Made: A foundation formulated for the unique needs of multicultural skin, all in 40 shades.
To launch the foundation, we wanted to give credit where credit was due. So we created a film dedicated to the hundreds of thousands of women who inspired the product’s creation. And then we thanked them all, by name, in a crazy-long credit list.